To drill down to localized conversations, go to Twitter’s advanced search feature and play around with the different fields to use words and phrases relevant to your business’ locality in order to find words, phrases, and accounts which show a connection to your geographic area. Note that this doesn’t necessarily mean that you should be focussing on news stories that begin and end in your local area, but more how trending topics are affecting local people, how they feel about it, and what they’re saying about it. It’s great to tap into trends that are being talked about the world over, but when these kinds of topics are saturated with some of the biggest names in any industry, you may need to limit your scope and focus on the conversations that are happening specifically where you are. Look For Twitter Hashtag Trends Localized to Your City or Region Here’s some of the most effective methods and habits that modern marketers can use to start leveraging trending topics and ensure that their Twitter accounts are working for them. That speaks volumes for the global opportunity.” If current trends continue, the average person is projected to spend 6 years and 8 months of their life on social media. London-based digital marketing agency, KAU Media Group explained that “The number of social media users worldwide has reached 3.484 billion, rising nearly 10% year-on-year. Though anyone can see what’s trending on Twitter, taking a proactive approach to analyzing these trends and extracting new marketing opportunities will separate the companies that get real value from their Twitter presence from those that let great opportunities slip through the net. How Brands Can Leverage Twitter Trending Topics To get a better idea of how Twitter curates topics based on an account’s browsing habits, simply go to Twitter and check out the “For You” and “Trending” tabs of the “Explore” section, or the “What’s Happening” sidebar, which can be found on the Home view. Twitter’s algorithm is also set up to prioritize new, fresh content that’s showing an uptick in engagement at any given time, rather than topics that are over the hill and fizzling out. If, for example, the majority of the accounts you follow on Twitter are firmly within the sports niche, then you’ll be more likely to see trends that are associated with sports. On Twitter, trending topics are topics distinguished by Twitter’s algorithm through hashtags and keywords, which have broken a certain threshold of engagement based on mentions, retweets, and other engagement metrics.ĭifferent topics can be shown to individual users, based on the view settings they choose, or they can be determined by individual browsing habits which place the person within a distinct interest group. Trending Topics on Twitter: What They Are and How They Work 4 Ways Brands Got Involved in Trending Topics on Twitter.How Brands Can Leverage Twitter Trending Topics.Trending Topics on Twitter What They Are and How They Work.In this guide, we’ll be examining how trending topics work on Twitter, the most effective methods for marketers to approach them, and some of the best ways that brands have gotten involved in trending topics on Twitter. As a business, paying close attention to these trending topics and what they mean to your audience can create some powerful insights to inform your future strategy, ensuring your brand is better-positioned to leverage trends as they emerge. Whether it’s breaking news with global implications that’s on everyone’s mind, or personally tailored to the browsing habits of your individual account, trending topics on Twitter have a profound effect on the way people interact with content and brands on the platform. If there’s one thing that sets Twitter apart from other social media platforms, it’s its dynamic nature, and the sheer speed at which it changes, based on the ever-changing traction around different topics and conversations.
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